IEDEC2012 Keynote Speeches


Developing the OpenCL Ecosystem – Educating About Hardware/Software Co-design

Manju Hegde Manju Hegde
Corporate Vice President
AMD’s Fusion Experience Program

Manju Hegde Corporate Vice President, AMD’s Fusion Experience Program

The OpenCL application space requires a simultaneous understanding of the CPU/GPU hardware interaction and software development techniques to take advantage of the new capabilities. This requires programming coursework which is generally hardware agnostic to overlap with computer architecture coursework which are generally high level language independent. AMD has worked to develop not only a support environment for this interdisciplinary task, but also helped create textbooks, coursework, class room study & labs and integration plans to include OpenCL in the education system. These classes are designed to address both university and accelerated program learning as well as be integrated into a corporate training environment.


About Manju Hegde

Manju Hegde is corporate vice president, AMD Products Group, with responsibility for leading the Content Applications Solutions (CAS) Team. As head of the CAS, Hegde is responsible for driving and executing AMD’s Fusion Experience strategy across the technology, marketing and business functions. Hegde also directs AMD strategy and collaboration in engaging the client and server computing ecosystems to shape the next generation of devices, environment, tools, operating systems, and application experiences made possible by AMD’s Fusion Family of APUs, discrete GPUs, and CPUs. Before joining AMD, Hegde was vice president of CUDA technical marketing at NVIDIA, where he focused on training and enabling researchers and developers to leverage the parallel architecture and performance of the GPU for general purpose applications. Prior to joining NVIDIA in 2008, Hegde was co-founder and CEO of AGEIA Technologies since 2002, when he began his mission to minimize the challenge of physics in game development. Hegde was also a professor of electrical engineering at Washington University in St. Louis and at Louisiana State University. Hegde earned his Bachelor of Electrical Engineering degree from the Indian Institute of Technology, Bombay, and his Ph. D in Computer Information and Control Engineering from the University of Michigan, Ann Arbor.

Digital Signage – Public View of Technology and Social Sciences

Neeraj Pendse Neeraj Pendse
Director, Interactive Digital Signage Products
TE Touch Solutions

Neeraj PendseDirector, Interactive Digital Signage Products, TE Touch Solutions

Digital Signage – or electronic display based signage in public areas – has slowly become a $2B industry. Everywhere we go, large format displays are inviting us with marketing messages, information or plain advertising. An emerging area is interactive digital signage – signage that interacts with its audience, either passively or actively by technologies such as touch and video analytics. Interactive signs are able to engage the audience better (customers can see what they want), provide value-added services (such as coupons) and allow marketers to capture valuable metrics about the impact of their marketing messages. Yet, bringing together a successful IDS solution is challenging, with skills from many disciplines required: display and computer hardware, network management and system administration, computer software, content creation, marketing and analytics, to name a few. As the ecosystem of companies is starting to emerge, Neeraj Pendse of TE Touch Solutions will discuss the opportunities and challenges in this new market. He will lead an interactive discussion on the business opportunity, and potential academic challenges such as providing proof-of-impact advertising, content perception and platform standardization.  


About Neeraj Pendse

Neeraj began his career designing high speed interfaces for electronics such as microprocessors and video circuits. Thereafter he has held a variety of positions in new product and software development in the Silicon Valley. More recently, he was a management consultant with A. T. Kearney, where he worked on strategies such as go-to-market and organizational design for Fortune 500 corporate executives. Neeraj currently is the global leader for the Elo TouchSystems interactive digital signage business at TE Connectivity. In addition to a Master’s in Engineering and an MBA from UC Berkeley, Neeraj has several publications, patents and a book to his credit.

The Emergence of Computation for Interdisciplinary Data

Dr. Masoud NikraveshCITRIS CSE Director, UC Berkeley

Masoud Nikravesh Masoud Nikravesh
UC Berkeley

A great many fields of science, engineering, finance and social science are embracing modeling, simulation, and data analysis as necessary tools to advance their fields. Sometimes this is driven by the march of Moore’s Law providing computational power that makes simulations possible that were not possible before; it is also driven by the availability of large data sets not available before that require extensive computation to understand. The excitement of these opportunities has led to the a new Designated Emphasis (DE) in CSE, essentially a “graduate minor” for PhD students. The program focuses on becoming fluent in modeling, simulation, and data analysis tools. The participating departments are extraordinarily diverse and include Computer Science, Mathematics, Chemistry, Mechanical Engineering, Astronomy, Neuroscience and Political Science, among many others.


About Masoud Nikravesh

Dr. Nikravesh is CITRIS Director for Computational Science and Engineering (CSE) and Executive Director for Berkeley Computational Science (CSE) and Engineering, and is visiting Research Scientist in Computing Sciences Directorate at Lawrence Berkeley National Laboratory. The CITRIS Director of Computational Science and Engineering provides high level executive support to the CITRIS Director and Chief Scientist, LBNL Associate Laboratory Director-Computing Sciences, and Chair of Berkeley Computational Science and Engineering Program. The CSE program involves over 120 faculty from 22 departments and graduate programs. He has B.Sc, M.Sc. and Ph.D in Chemical Engineering with Major in Control and Minor in Artificial Intelligence. He received Honorary Doctoral from Azerbaijan State Economic University in the field of Economics. His main scientific focus is on the development of computational intelligence for data understanding and knowledge & scientific discovery from diverse field of science. His credentials have led to front-page news at Lawrence Berkeley National Laboratory News and headline news at the Electronics Engineering Times. He is the member of distinguished Hall of Fame (HOF) judges, the Silicon Valley Engineering HOF. Prior to joining CITRIS, he was Executive Director of BISC (Berkeley Initiative in Soft Computing), and British Telecom Senior Research Fellow, the Computer Science Division at the University of California, Berkeley, and Scientific Researcher at EGI (Utah), LBNL, and major oil and gas companies (since 1978). He was the LBNL-NERSC (National Energy Research Scientific Computing Division) representative to the DiMI- UC Discovery Program, member of Executive Committee and member of research council-UC Discovery program (2005-2009). He has published eleven books and over 200 papers and presentations on a wide range of topics in artificial intelligence and soft computing (Computational Intelligence and Machine Learning) and it’s application to scientific data. He has contributed in many societies including SEG, SPE, AAPG, AGU, IEEE, SIAM, ACS, ACC, IFSA, NAFIPS, and AICHE. He is a member of SEG Research Committee and served as SEG, SPE, and AAPG speaker, invited speaker, workshop and special session organizer. He has led teams of scholars and interacted with private and Government funding institutions to develop strategic research plans. He has served as reviewer and has been on the board of several public and private IT centers of excellence. Aside from Scientific life, he has great passion for soccer including coaching younger kids. He is Member of US National B-License (and A Audit), NSCAA-Premier Soccer Coaches and CYSA Youth Goalkeeping (and US National-Audit) and NSCAA-National Goalkeeping.

Creation of a Nanoscience Academic Program

Dr. Robert GeerCNSE Albany Vice President for Academic Affairs and Chief Academic Officer, and Professor of Nanoscience

Robert Geer Robert Geer
Vice President for Academic Affairs and Chief Academic Officer, and Professor of Nanoscience
CNSE Albany

Nanoscience is a joint program of many engineering and science specialties. These include pure sciences such as chemistry, physics and mathematics, as well as applied sciences such as materials science. These are then combined with multiple disciplines in engineering to create a unique program that does not fit under a traditional chemical engineering or electrical engineering program. As a result, CSNE had to develop coursework and a program for accreditation at multiple levels to bring NanoScience and NanoEngieering to being recognized degree programs. The interaction and cooperation of departments and facilities that is required and went into this currently evolving program will be presented.


About Robert Geer

As CNSE Vice President for Academic Affairs and CNSE Chief Academic Officer, Professor Geer leads the development and implementation of the College’s academic degree and outreach programs. As a founding faculty member of UAlbany’s CNSE, Professor Geer also leads various research projects in the fields of nanoelectronics, nanomaterials, and nanometrology. Current areas of interest include investigations of self-assembling, Si-based molecular wires and devices for next generation integrated circuits, and development of nanoscale metrology tools for measurement and characterization of nanodevice structures including nano-acoustic imaging systems for carbon nanotubes, nanobelts and nanowires, and nano-optical systems for strain metrology in advanced CMOS device structures. Professor Geer also directs R&D programs in nanoparticle-based planarization processing for computer-chip manufacturing. Professor Geer’s research has been supported by the National Science Foundation, IBM, AMD, the Office of Naval Research, the New York State Office of Academic Research and Technology, the Dow Chemical Company, the Dow-Corning Corporation, W. L. Gore, Inc., the Defense Advanced Research Projects Agency (DARPA), Raytheon Vision Systems, the Microelectronics Advanced Research Corporation (MARCO), and the Nanoelectronics Research Corporation (NERC). Professor Geer has developed and taught a wide array of graduate courses and workshop short courses on nanomechanics and nanometrology. He is involved with high-school and undergraduate outreach efforts in workforce development and nanotechnology education at the College of Nanoscale Science and Engineering including the first SEMI Workforce Development Institute program for high school students held on the East Coast. Professor Geer received his Ph.D. in Condensed Matter Physics from the University of Minnesota in 1992. He was awarded a National Research Council Research Fellowship for the study of molecular self-assembly at the Naval Research Laboratory in Washington, D.C. He joined the staff of the Naval Research Laboratory in 1995 as a research physicist before accepting a faculty position at the University at Albany in 1996. Professor Geer has presented over 50 papers at technical conferences and has published more than 50 articles, book chapters, or proceedings on nanoscale materials and nanoscale characterization.